Home/GTM Infrastructure

GTM INFRASTRUCTURE

GTM Infrastructure —
The revenue engine
your team actually needs.

CRM optimization, workflow automation, lead routing, scoring models, and data hygiene — built to scale with your pipeline, not against it.

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CAPABILITIES

Seven capabilities. One revenue engine.

CRM Setup & Optimization

Full HubSpot or Salesforce configuration — custom objects, properties, pipelines, lifecycle stages, and automation rules designed around your actual sales process, not generic templates.

HubSpotSalesforce
→ Production-ready CRM

Workflow Automation

n8n, Make, and Zapier automations that connect your CRM, email, Slack, billing, and enrichment tools into a single orchestrated system. No more manual data entry or missed handoffs.

n8nMakeZapier

Lead Routing & Scoring

Intelligent lead scoring based on firmographic fit, engagement signals, and buying intent. Automated routing ensures the right rep gets the right lead within minutes, not hours.

HubSpotn8n
→ Sub-5-min lead response

Data Hygiene & Deduplication

Automated deduplication, normalization, and enrichment of your CRM data. Kill stale records, merge duplicates, and enforce data governance rules that keep your database clean at scale.

ClayHubSpotn8n

KYC & Approval Workflows

Custom approval chains, compliance checks, and KYC verification workflows built on n8n. Route decisions to the right stakeholders with full audit trails and SLA tracking.

n8nAirtableSlack

Dashboard & Reporting

Real-time revenue dashboards that track pipeline velocity, conversion rates, rep performance, and forecast accuracy. Built on your existing tools — no new BI platform required.

HubSpotGoogle SheetsAirtable
→ Real-time pipeline visibility

Custom API Integrations

Connect any tool in your stack via REST APIs, webhooks, or native integrations. Billing systems, product analytics, customer success platforms — all wired into your GTM engine.

n8nMakeZapier

THE PROCESS

From scattered tools to unified revenue ops

01Audit
Map your current tools, data flows, and bottlenecksFull audit of your CRM, automation tools, and data quality. Identify gaps, redundancies, and the highest-leverage improvements for pipeline velocity.
02Architect
Design the target-state revenue operations systemBlueprint your ideal GTM infrastructure: data model, automation logic, routing rules, scoring models, and integration architecture — all documented before building.
03Build
Implement CRM config, automations, and integrationsHands-on build of every workflow, custom property, pipeline stage, and integration. Tested in sandbox before deploying to production.
04Migrate
Clean data migration with zero downtimeDeduplicate, normalize, and migrate your existing data into the new system. Parallel run period ensures nothing breaks before cutover.
05Optimize
Monitor, iterate, and scale what worksPost-launch monitoring of automation performance, data quality, and pipeline metrics. Weekly iteration cycles to refine scoring, routing, and workflows.

ENGAGEMENT MODELS

Choose your risk profile

All models include Clay, FindEmail & Lemlist SaaS costs. 3-month minimum commitment. 5h/week execution. Qualified meeting = decision-maker at target ICP company, 15+ minute attendance.

Maximum predictability

Fixed

€2,400/month

€0 per meeting

0% revenue share

  • Full outbound system build & management
  • 5 hours/week hands-on execution
  • Clay, FindEmail & Lemlist included
  • 6,000 contacts/month capacity
  • Weekly performance reports
Book a Strategy Call
Most popular

Hybrid

€1,500/month

€150 per qualified meeting

5% revenue share

  • Everything in Fixed
  • Shared risk — aligned incentives
  • Priority iteration cycles
  • Bi-weekly strategy calls
  • A/B testing & optimization
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Highest alignment

Performance

€799/month

€250 per qualified meeting

10% revenue share

  • Everything in Hybrid
  • Lowest entry cost
  • Maximum outcome alignment
  • Aggressive testing cadence
  • Full transparency dashboard
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READY?

Stop prospecting manually.
Start engineering pipeline.

Book a 30-minute strategy call. I'll map out exactly how an automated outbound system would work for your ICP, your tools, and your revenue goals.

Book Your Strategy Call →